conformity social influence on decisions
experiments - how society influences your decisions

@article{guadagno-cialdini-10_social-influence-review,
  title={Preference for consistency and social influence: A review of current research findings},
  author={Guadagno, R.E. and Cialdini, R.B.},
  journal={Social Influence},
  volume={5},
  number={3},
  year={2010},
  annote={


}}

@article{axmacher-fell-10_graded-social-conformity-memory,
  title={Graded effects of social conformity on recognition memory},
  author={Axmacher, N. and Gossen, A. and Elger, C.E. and Fell, J.},
  journal={PloS one},
  volume={5},
  number={2},
  pages={e9270},
  year={2010},
  abstract= {

Previous studies have shown that the opinion of confederates in a group
influences recognition memory, but inconsistent results have been obtained
concerning the question of whether recognition of items as old and new are
affected similarly, possibly because only one or two confederates are present
during the recognition phase. Here, we present data from a study where
recognition of novel faces was tested in the presence of four
confederates. In a long version of this experiment, recognition of items as
old and new was similarly affected by group responses. However, in the short
version, recognition of old items depended proportionally on the number of
correct group responses, while rejection of new items only decreased
significantly when all confederates gave an incorrect response. These
findings indicate that differential effects of social conformity on
recognition of items as old and new occur in situations with an intermediate
level of group pressure.

}}

@article{cialdini-goldstein-04_social-influence-compliance-conformity,
  title={Social influence: Compliance and conformity},
  author={Cialdini, R.B. and Goldstein, N.J.},
  journal={Annu. Rev. Psychol.},
  volume={55},
  pages={591--621},
  year={2004},
  publisher={Annual Reviews}
}

SOCIAL INFLUENCE: Compliance and Conformity
Robert B. Cialdini and Noah J. Goldstein

This review covers recent developments in the social influence literature,
focusing primarily on compliance and conformity research published between
1997 and 2002. The principles and processes underlying a target’s
susceptibility to outside influences are considered in light of three goals
fundamental to rewarding human functioning. Specifically, targets are
motivated to form accurate perceptions of reality and react accordingly, to
develop and preserve meaningful social relationships, and to maintain a
favorable self-concept. Consistent with the current movement in compliance
and conformity research, this review emphasizes the ways in which these goals
interact with external forces to engender social influence processes that are
subtle, indirect, and outside of awareness.

}}